Such strategies proved to be highly beneficial to an organization’s overall […] Page 1 — The Influencer Campaign Brief’s Title Page The first page is the icebreaker. Channels, Deliverables and Timeline Give an overview of: One of the biggest goals of influencer outreach is to keep your influencer coming back. 2. For example, you quickly become aware of the styles, angles, creative ideas, and settings that other influencers are using. 5 Must Have Clauses in Influencer Contract, Influencer Briefs that Inspire Engaging…, Unbox and showcase the product in front of the camera, Showcase the product at work for at least 60 seconds. Father and son duo Daniel and Lincoln Markham stuck to their feature video format of cutting items in half and produced a product integration that promotes ExonnMobil without alienating their viewership. In this post, I want to share an example of an influencer brief which, in my opinion, perfectly balances the two most important and opposite to each other criteria of a great brief - providing the influencer with room for creative freedom and simultaneously dictating exact directions on how to communicate the sponsored message. Influencer Brief About us Our Company: Our Product: More Details: Inspiration What we like: presented by Let's collaborate on influencer marketing and social media stories. The sponsored video segment must start no later than at the 30th sec of your video and must last for at least 4 minutes. Image Credits: TalkingInfluence.com. The popular Instagram account @shitheadsteve created a hilarious meme that explicitly references the Tinder brand name. Flavor Vote is the easy part. Brands should trust that they’ve effectively vetted their chosen influencer. For example: “This Instagram giveaway contest is our Holiday influencer campaign, where you and your followers can get to know our brand better through a minigame and free gifts.”. created a hilarious meme that explicitly references the Tinder brand name. 3. Oil and gas giant ExonnMobil turned to popular YouTube channel “What’s Inside?” to advertise the release of a new motor oil. The resulting YouTube video has proven incredibly successful with nearly one million views to date. Influencer Marketing Examples from the Top Brands Let’s take a look at the best examples from brands that nailed their influencer marketing campaigns. To promote the release of its Note 7 smartphone Samsung collaborated with a group of Snapchat power users that included CyreneQ for both event marketing and sponsored Snapchat content. Daily vlogger Logan Paul’s Instagram post was particularly effective at raising money because he set an explicit engagement goal for followers by stating, “I WANT 1 MILLION LIKES!” after introducing the initiative. Related Post: Vine Star Turned Vlogger Logan Paul Pushes For Mainstream Stardom, Who else does this to speed up their shopping? ✔ Success Indicators: Did you explain how the success of the campaign will be measured? When discussing successful influencer marketing examples seamlessly integrated with a social media marketing campaign, the list would be incomplete without Daniel Wellington. It … Example developed a three-part campaign for Eurail in partnership with STA Travel, kicking off with an awareness building phase. Related Posts: Are Macro-Influencers Or Micro-Influencers Better? By partnering with Paul, Walmart boosted positive brand sentiment among his audience of more than 16.2 million. About us About our Product Links 3. Let us create a custom campaign to fit your brand's unique needs. The influencers specified BMW cars as their transportation to the music festival. The campaign resulted in 269 million public relations/social media/Influencer impressions, 216 influencer partner posts, 14.4 million social engagements, and more than 1 million votes. BEST INFLUENCER MARKETING BRIEF EXAMPLES. My friend @taza and I just figured out the fastest way to unload your cart! Provide a quick intro to your company. Step 3: Campaign KPIs and Goals. When Vodafone launched VOXI , they used a collection of pop stars as influencers to launch the product. The influencers involved range from a comedian to a stuntman, but common among all is the use of personal flair and inventiveness to showcase brands. Use this section as a prelude to the campaign, try to summarise it into a sentence or two. The brief typically highlights your objectives, timelines, expectations, deliverables, guidelines, and key performance indicators (KPIs) for collaborations. Related Post: How To Do Cause Marketing Right With Influencers: Tips, Examples & More, 30+ Instagram Case Studies From The World’s Biggest Brands, How To Avoid The 6 Biggest Influencer Marketing Blunders, Instagram Influencer Marketing Is Now A $1 Billion Dollar Industry [INFOGRAPHIC], The 9 Most Common Influencer Marketing Myths People Get Wrong, Case Study: How Parade Underwear Celebrates Social Causes with Nano-Influencers, The Best Influencer Marketing Case Studies: Campaigns From Top Brands, Influencers, & More, The Top 10 Influencer Marketing Mistakes To Avoid. If you’re looking ideas on how to work with influencers for your digital marketing campaign, you should learn from the best. Explaining it to Yellow makes me tear my hair, that I don't have, out. Overall, your campaign brief should be clear and detailed so everyone is on the same page with what to expect. You’re already partnering with these select influencers because their aesthetic reflects your brand, they’re passionate about your product, and you dig their style. The ultimate guide to creating an impressive Influencer Marketing Brief By Stelyana Hristozova, 22.01.2020 By implementing Influencers to a media strategy, a company can take advantage of the fame and credibility of a public figure, to fill the existing gap between its brand and customers. Try to anticipate any questions the influencer may have and answer them in the brief. Campaign Objectives: To raise awareness around the new Dyson robot vacuum as well as briefly educate viewers on its benefits and selected features in the most authentic to your channel and audience way. Free Marketing Brief Template for an Influencer Campaign 1. Any alternative creative ideas must be discussed and approved by client prior the production stage. Pons was one of the campaign’s standouts and created a four-minute comedic skit in which zombies from the game attack in real life. Within the campaign, stuntman Devin Graham (devinsupertramp) stands out for creating a YouTube video of himself and friends skydiving off a cliff via a giant slip in slide. So here is a list of some of the best innovative examples of companies that nailed their influencer marketing campaigns and what you can learn from them. In June 2017, Dyson is launching a comprehensive advertising campaign to promote its robot across North America through TV spots, billboards, YouTube pre-rolls as well as include an influencer marketing activation as a part of this new product campaign. Schedule cleaning with the Dyson Link app. Gallagher embodies the access and status individuals can gain by joining the rewards program and serves to position the brand’s rewards program as one offering indulgent experiences. ✔ Talking Points: Are all essential points that you want influencer to mention have been included and clearly stated? The influencer explicitly thanks Subaru for making the video possible and in doing so positions Subaru as a forward-looking company that funds adventurous projects. Mood board: To help influencers understand your requirements better, provide them with a mood board. was brought to you by… Award Winner Digital Marketer, top Linkedin Influencer, Certified Facebook / Adwords Professional, Certified SEO Consultant, StartUp Investor, Writer, Speaker. The Formation of Team PokerStars Pro Having a single influencer promoting your offer is great already, but the PokerStars brand went a step further and established an entire team of colorful personalities that represent their brand. Enter the influencer campaign brief, a magical document that can drastically reduce your time spend by outlining every detail an influencer will need to know about your campaign. Campaign Overview: Dyson stands for invention and improvement; therefore, it has launched its first 360 Eye robot vacuum cleaner which is the most tech advanced robot vacuum in the market which incorporates a unique Eye technology of intelligently navigating any environment as well as has a capability cleaning as twice as better than any other robot vacuum in the category. In addition to raising brand awareness, the post accentuates Tinder’s ability to laugh at itself and appeals to the influencer’s comedic-centric audience. To raise money for Water.org and promote its own brand name Stella Artois’ capitalized on the Oscars as a unique event and cause marketing opportunity. Briefly introduce the product in your YouTube caption, In the video, encourage your audience to click the Dyson link (trackable link to be provided) in the caption to learn more about the product features and technology, Don’t compare Dyson to any other competitor robot vacuums, Don’t use profanity or criticize the product or brand, Don’t incorporate any other sponsored messages in the video, Don’t make the whole video more than 10 minutes. The resulting photo depicts Gallagher in a stylish outfit and he informs users that he is headed to an “AmexPlatinum Event” within the caption. The only robot with tank tracks, to help maintain speed and direction as it moves across different surfaces. In the previous post, I have introduced advertisers to the best practices for how to write influencer briefs that inspire engaging content. Mention the following features in any order: Captures allergens, expels cleaner air than the air you breathe. Example email to an influencer: VOXI This step provides an exemplary email template for contacting a social media influencer, with reference to the VOXI campaign. Hoida’s explicit call to action, “Help end the global water crisis by purchasing a chalice at BuyaLadyaDrink.com,” prompts user engagement and gives users the tools to connect with Stella Artois immediately. Make sure to include details of the kind of content the influencer will need to produce for your campaign. Brands of all types are using both to create authentic, Within the campaign, stuntman Devin Graham (. ) In addition to raising brand awareness, the post accentuates Tinder’s ability to laugh at itself and appeals to the influencer’s comedic-centric audience. Model and entrepreneur Andres Hamann captured his road trip to Coachella through several sponsored Instagram photos. What Shouldn’t Be in an Influencer Brief? The influencer explicitly thanks Subaru for making the video possible and in doing so positions Subaru as a forward-looking company that funds adventurous projects. [INFOGRAPHIC]. Use this free template to strategically align your influencer team on deliverables, content schedules, campaign scope, key messages, compliance rules, and more. Let’s start with the basics. The briefed influencers are tech reviewers on YouTube (i.e. 9. For its #RoadToCoachella campaign BMW recruited several top Instagram influencers to showcase its presence at Coachella 2017. Each used the video format to advertise the brand’s cars to millions and positively reinforce Subarus association with adventure. Influencers are influential because they consistently create compelling content which resonates with their followers. Pass along your details so we can collaborate for future campaigns. Step 4: Influencer Deliverables. The brand worked with two influencers in particular to advertise its easter candy and decorations. In brief (ha;), you could think of it a little bit like answering the five Ws and 1H: What, where, why, who, when, and how – easy, peasy! Grapevine Influencer Marketing Creative Brief Arm yourself with the Influencer Marketing Creative Brief Template and maximize creator collaborations in your influencer marketing campaigns. Depending on the influencer’s channel(… users respectively, Instagram and YouTube are two of the biggest influencer marketing platforms in existence today. It can include examples of the posts or captions that you like. With over 800 million and one billion users respectively, Instagram and YouTube are two of the biggest influencer marketing platforms in existence today. Spreading the word about M&M's U.S.A. Brands of all types are using both to create authentic sponsored content with the help of influencers. For its latest #AmexAmbassador campaign, the brand collaborated with menswear blogger Adam Gallagher (@iamgalla) to highlight the perks associated with a rewards membership. Campaign goal – 1-2 sentences describing the influencer marketing campaign you’re launching and what you hope to accomplish; Campaign message – Specific information that the influencer should include in post captions Most importantly, I want to make this post collaborative and call influencers to share their opinion and suggestions on how they like to be briefed as well as ask marketers and advertisers to share their ideas on what they think is important to include. We’re getting ready to celebrate an awesome Easter, all thanks to @TargetStyle. [INFOGRAPHIC], Stella Artois’ Teams Up With Influencers For Cause Marketing At The Oscars, How To Do Cause Marketing Right With Influencers: Tips, Examples & More, The Influencer Marketing Industry Global Ad Spend: A $5-$10 Billion Market By 2020 [CHART], INFLUENCER MARKETING 2019 INDUSTRY BENCHMARKS, 8 Brands Doing Coronavirus Influencer Marketing Right on Instagram and TikTok, 10 TikTok Marketing Campaigns: How Brands are Using TikTok Influencers. King expertly integrated Target’s branded messaging into his Instagram feed by sticking to the digital magic trick format he is known for. Keep it simple. Campaign Brief. Let the influencer decide which one or two will most resonate with their audience. Collectively, the group maintains an astonishingly following of over 18 million subscribers. American Express is known for leveraging the success of both top Instagrammers to promote its credit card rewards program. Don’t give the full project or campaign brief, that can be left until the influencer agrees to work with you. Though the word “Target” is never uttered in the video, the presence of a Target shopping cart and bags discreetly encourage followers to head to the store and make a purchase. . … ). 1. Who Are We? Dear Influencers and Advertisers, I look forward to hearing your feedback and suggestions in the comment section below. Example imagery is one of the most important parts of the brief. This involves creating a campaign brief that lays out all of the campaign requirements such as your campaign goals, what type of content you need, how many pieces of content you need, etc. Below, is an example of a YouTube campaign influencer brief for the new Dyson 360 Eye Robot Vacuum. Instagram post was particularly effective at raising money because he set an explicit engagement goal for followers by stating, “I WANT 1 MILLION LIKES!” after introducing the initiative. 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